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MEDIA/MARKETING
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Killing Me Softly: Images of Women in Advertising
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals a range ...more
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Notice something about the guys in ads lately?
According to a study done by NBC Universal, there's a new trend in advertising that is proving very effective at capturing the female consumer. According to the January data from Women at NBCU’s Brand Power Index, brands that embraced the “softer...more
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The Social Media Landscape and SEO
Did you know that your Facebook and Twitter pages can improve your organic search results? Or that Digg is proving to be a valuable tool for traffic generation? Both are true, according to CMO.com's Social Media Landscape for 2011.
Ask Patty loves S...more
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Audi says "Goodnight Moon" during the Super Bowl
Most of us watch the Super Bowl for the commercials as much as for the game, if not more so. This year, Audi's new add titled "Goodnight" will be one of the more memorable ones from the evening.
The spot will follow a storyline pretty familiar to us...more
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Selling women’s sports: Build a community, and go local
I recently read an interesting article about women’s sports in a late October issue of SportsBusiness Journal. I felt the need to give my thoughts on the subject, especially as they relate to building and activating a community and combining that str...more
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espnW: Finally, a brand for female athletes
ESPN, the worldwide leader in sports, recently announced a bubbling business from within called espnW, a brand completely driven for and by sports-minded women. Now, before you jump to conclusions based upon the espnW name, I simply ask that you first hea...more
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The commodification of female empowerment
Have daughters supplanted sons as the repository of hope in tough economic times?
New York Times contributor Peggy Orenstein has noticed a trend across a whole range of sectors over the last several months from big-box stores to high-end fashion to wirel...more
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BleacherReport List: Most Bootylicious Female Athletes
I am not kidding, a picture-list of female athletes' asses.
If ever there were reason to type "SMH", now is definitely the time.
Here we go, people. The time has finally arrived for one of the most talked about slideshows in the history of this web...more
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Ask Patty BlogHer10 New York Mystical Magical M.O.M. Tour
I and 2400 other women converged on New York City last weekend to celebrate BlogHer10 and our womanhood in style.This was my 5th BlogHer Conference and Capital WOW have we grown, over 1000 more BlogHer's
in attendance this year. There were a ton of majo...more
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Vile Poster of the Day: Centurion
Got this in my email this morning and it was enough to make me gag. Could her boobs be any bigger?
Yuck. Vile. You have to jump to look at it because I don’t want it on my home page.
...more
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Thoughts On New Nike Women Campaign: "My Butt is Big"
I first want to preface this post by stating that I am indeed, obsessed with shoes. My son (at the age of 6) has more than 100 pairs, three fourths of which are Nike/Jordan brand. I own several pair of Nike's myself, although I ultimately prefer 5 inch+...more
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Top people in media according to the Guardian
The Guardian has issues its top 100 people in media list. Women make up on 18 of the 100.
Here is the criteria to get on the list:
A panel of experienced media watchers from the worlds of politics, journalism, advertising, television and the interne...more
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KICK IT UP! launches at FIFA World Cup
Soccer (or football as it’s known around the globe) is the world’s most popular sport, and Global Girl Media is using the largest international soccer event to help young women find their voices. The non-profit org’s pilot project KICK IT UP! has ...more
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Our Game Magazine published by women soccer players
A new women’s soccer pub, Our Game Magazine, was launched with some fanfare this week. Founded by Khaled El-Ahmad, Our Game is a women’s soccer magazine created by current and past players for players and fans all around the world.
With the mission ...more
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Christiane Amanpour Signs Off from CNN
Christiane Amanpour signed off from CNN this weekend after 27 years. Check out this montage of interviews from over the years. Notice how many dudes she interviews and remember that the world is still run by men. I will look forward to seeing Amanpo...more
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